Printing your own business cards and distributing them to your clients and customers means you are telling them a lot about your business. Every time a customer looks in his wallet he is reminded of your company from the business card you imparted to him. Apart from having a lot of contact details on the cards, they are also a visual picture of what your business represents. It goes without saying that a business card that is well printed and well-designed can certainly have the capacity to tempt over potential customers to your business and keep them.
Successful card printing
One great way of saving a lot of money for your business is you print your business cards in bulk. It is true that with all offset printed products, that the business cards become cheaper, the more you print. Not only does it save your company money by printing in bulk, but wherever you go, you can keep a couple of business cards on yourself and distribute them to required and potential customers as need be. By keeping large stockpiles of business cards with you, you don’t have the need to reprint a few every time you run out of them.
Methods and styles for business cards
You will find that if you laminate your business cards, they are going to last much longer. Not only that, they look much more expensive than the non-laminated ones and they also have a special premium look as well as touch to them. By laminating them, you help them to withstand the normal wear and tear longer, even when they are in your customer’s hands. The lamination effect prevents the ink from gradually wearing off inside a wallet for instance. You could opt for a gloss laminate and decide whether you want to do it on only one side or both. When printing your business cards, you will need to discuss the size with the printer, but usually there are standard sizes that make them possible to fit into wallets.
Most business cards today are printed in colours using the standard cyan, yellow, magenta and black colours rather than the spot colours. The difference in the spot colours and the standard four-colour selection is that with the spot colours, the particular colour that you want is added particularly into the printing mix and not the standard four-colour mix which produces other colour blends. Usually the colour result from the computer monitor and the printing press is quite different. The computer screen monitors will emit percentages of green, red and blue light to achieve colours but because there are so many differences between the colour variants across the different spectrums, you never get the true colour value when you view your business car proof on the monitor. Big organisations usually go for the spot colour printing and can produce more vibrancy in colour. But it is not a stressful matter, when you pop into your printing shop for your business cards to be printed, the printing professionals will help you print the perfect card for you, to greatly impress your customers. Printing of business cards is a truly effective way of promoting your business.